Taste plus science
Creativity Scientist helps owner-led businesses get found on Google and in AI search, then turns that attention into more of the right leads. We find the taste of your marketing, then optimize the science behind it.
The whole system
Creativity without science is noise. Science without creativity is spreadsheets. Together they get you found and bring in better leads.
You do not need more homework
They are a disconnected system. The website does not explain why customers should trust you. Leads come in unqualified. Follow-up is inconsistent.
Growth diagnosis / sample readout
01
Search visibility
Thin
02
Website clarity
Unclear
03
Google Business Profile
Optimized
04
Lead follow-up
Inconsistent
05
Review system
Not set up
What we work on
01
Get found on Google and in AI answers, where your customers actually look.
02
The distinct story that makes you sound like you, not like everyone else.
03
Stop leaking leads between the first touch and the signed deal.
04
Mapped to the buyer’s journey, not to a posting calendar.
05
A site that explains why customers should trust you, and converts.
06
The plumbing behind the marketing, so nothing quietly breaks.
Paid audit, credited to your first engagement
Monthly engagement sweet spot
In-house and agency experience
Free field guide
The 5-point growth diagnosis checklist. The same first pass I run on client businesses: five checks, twenty minutes, plain language. Free, by email.
A Worcester, MA marketing consultancy run by Rich Marczewski. We find the taste of your marketing so you stop sounding like everyone else, then optimize the science behind it: search, AI visibility, CRM, content, and the systems that turn attention into leads.
Two kinds. Owner-led service businesses in and around Worcester County that want more of the right leads, and small to mid-size manufacturers who need senior marketing direction for their in-house marketer. Learn more about manufacturing marketing or home services marketing.
Start free with an entry audit. The deep audit is $499 and gets credited toward your first engagement. Ongoing whole-system work sits around $2,000 a month with a defined scope. It all starts with the audit.
Worcester, Massachusetts. We work in person across Worcester County and Central MA, and async with manufacturers anywhere in the US.
Our top-tier build is an AI marketing system in Claude, trained on your business: brand voice, ICP, positioning, offers, and pain points, wired to reusable playbooks for blog posts, landing pages, cold emails, campaign briefs, and competitive intel. It is the same platform Rich built and runs inside a wire manufacturer. Whether you are the owner, a digital specialist, or a marketer who cannot yet build a system this complex, it makes you a one-person marketing department that ships senior-level work.
Ready to see what is blocking growth?