I help manufacturers and home service businesses get found on Google and in AI search, then turn that attention into more of the right leads. Every buyer is a person, so I start with the taste of your marketing, then optimize the science behind it.
The whole system
Creativity without science is noise. Science without creativity is spreadsheets. Together they get you found and bring in better leads.
You do not need more homework
They are a disconnected system. The website does not explain why customers should trust you. Leads come in unqualified. Follow-up is inconsistent.
Growth diagnosis / sample readout
01
Search visibility
Thin
02
Website clarity
Unclear
03
Google Business Profile
Optimized
04
Lead follow-up
Inconsistent
05
Review system
Not set up
What I work on
01
Get found on Google and in AI answers, where your customers actually look.
02
The distinct story that makes you sound like you, not like everyone else.
03
Stop leaking leads between the first touch and the signed deal.
04
Mapped to the buyer’s journey, not to a posting calendar.
05
A site that explains why customers should trust you, and converts.
06
The plumbing behind the marketing, so nothing quietly breaks.
Paid audit, credited to your first engagement
Monthly engagement range
In-house and agency experience
Free field guide
The 5-point growth diagnosis checklist. The same first pass I run on client businesses: five checks, twenty minutes, plain language. Free, by email.
A Worcester, MA consulting practice run by Rich Marczewski, an independent marketing consultant for manufacturers and home service businesses. I find the taste of your marketing so you stop sounding like everyone else, then optimize the science behind it: search, AI visibility, CRM, content, and the systems that turn attention into leads.
Two kinds. Small and mid-size manufacturers, usually $10M to $30M in revenue, who need senior marketing direction, either for the marketer they have or in place of one. And owner-led home service businesses (electrical contractors, tree services, landscapers, and other trades) that want more of the right jobs, not just more calls. Learn more about manufacturing marketing or home services marketing.
Start free with an entry audit. The deep audit is $499 and gets credited toward your first engagement. Ongoing whole-system work starts at $2,000 a month for service businesses and $4,000 a month for manufacturers, always with a defined scope. It all starts with the audit.
Worcester, Massachusetts. I work with businesses across Worcester County and Central MA, and with manufacturers anywhere in the US, in person when it counts and remote the rest of the time.
A Claude workspace I hand-build and train on your business, so you or your marketer create on-brand posts, blogs, emails, and ad copy in minutes. Not AI slop. One-time build, $2,500, and you own it.
Ready to see what is blocking growth?